Magma Resort Santorini
Expressing volcanic luxury with passion.
About
Magma Resort Santorini, part of The Unbound Collection by Hyatt, was fertile soil for our creative agency. A world of premium hospitality, inspired by the sensuous volcanic elements and the rich local history, trusted us to tell their story and build the narrative that shaped every detail. From the physical to the digital, we took steps to cherish its earthy, raw beauty and accentuate the top-tier quality of its services.
Services
Details
F-Design crafted the brand’s unique identity from its early stages, shaping its vibe and setting the artistic direction - from the website and social media to printed materials and branded products.
F-Design crafted a website where smooth navigation meets bespoke sophistication. Minimalist design blends with rich detail, and elegance guides the experience. At the same time, storytelling imagery evokes the raw beauty of Santorini and honours the resort’s awe-inspiring setting.
A complete Magma brand book was meticulously crafted, the result of dedicated research and artistic vision. From the logo and tagline to storytelling, visuals, photography, prints, and collaterals, F-Design delivered a detailed guide for future reference. It took full command of Magma’s potential, setting the tone and not just the tone of voice.
F-Design captured what couldn’t be experienced in person through picture-perfect social media content, staying true to the real-life essence. Some black & white photography added a touch of class, while a volcanic-inspired aesthetic showcased Magma Resort’s unique offering. One could say Santorini erupted gently on their feed…
