UCPAY
The art of digital banking. Watch us talk finance.
About
Diving into the digital banking space marked an exciting chapter for F-Design, and our journey began with the launch of UCPAY’s new website. We’re proud to welcome UCPAY—a cutting-edge app that brings personal and business banking to your fingertips—with a sleek, modern promotional site that blends clarity with contemporary flair.
Services
Details
See how our collaboration with UCPAY resulted in a clean-cut, next-gen digital banking experience and a branding project reflecting the client's forward-thinking approach in all things future of finance.
In the evolving landscape of digital finance, establishing a trustworthy and user-friendly online presence is paramount. Our services for UCPAY focused on creating a cohesive visual identity that resonates with its clients and website design solutions that prioritise intuitive navigation and responsive layouts for enhanced user experience across all devices.
The website’s main goal is to clearly and efficiently communicate the features and benefits of UCPAY—a digital app that lets users manage their bank accounts directly from their mobile devices. To achieve this, we designed intuitive explainer animations that guide users through each function step by step, complemented by crisp showcase animations that highlight the app in action.
We designed UCPAY’s website with a user-centric approach, prioritising an intuitive and accessible interface. The clean white background, bold colour accents, and concise text and animations work together to highlight the app’s features, ensuring a secure and efficient banking experience for all users.
Our approach in every aspect of the visual language we created from scratch for UCPAY was leveraging minimalist design for maximum impact. As marketers, we share one common truth with bankers: being smart pays off!
In designing UCPAY’s logo, we aimed to encapsulate the essence of modern digital banking—simplicity, trust, and innovation. The process began with in-depth research into the fintech landscape, ensuring we understood the brand's values and target audience and came complete with a logo that resonates with users seeking clarity and efficiency in their banking experience.
