The calm side of life
Calm Collection is an exceptionally refined collection of villas and suites in Santorini. Evgenia villas & suites, San Marino suites, Aqua Marine villa and Ayama hide away villa are the four hotels that offer authentic hospitality in sophisticated accommodations and impeccable services to enjoy a memorable experience in the unique island of Santorini.
A calming name & tagline
For this calming collection, we came up first of all with the name, the logo and the branding. The name “Calm Collection” was chosen for, first of all, the calmness ones feels when visiting one of the hotels. Then it was time for a creative tagline that would match with any creative need of the collection. And we found it. It was “The calm side of life”.
A truly calming experience online
Our design team created a calming digital experience for Calm Collection. The focus of this project was to communicate the calmness online. We used photos from professional photographer, best practices, a responsive layout and a unique design, resulting in a beautiful bespoke website. To make booking a stay as simple as possible, we implemented a book now button that allows visitors to enter their dates and check availability in just one click.
Share the calmness
Calm Collection used our social media creative services to ensure that their social media engagement strategy is aligned with their business objectives and branding guidelines. With a combination of photos, gifs and animated posts, we managed to get likes, engage the users and achieve new followers in Calm Collection’s social profiles.